California Natural Color, a leading global ingredient supplier of premium grape juice concentrates, natural colors and grape seed extract, will highlight its line of natural color solutions for a wide range of food, beverage and supplements to deliver clean label solutions for today’s discerning consumers during SupplySide West (SSW) Exposition in Las Vegas, October 30-31, 2024. Attendees are invited to visit booth #4765 to experience the full palette of natural colors available from California Natural Color, including its innovative crystal color portfolio and assortment of natural colors ideal for gummies, chews and beyond.
“Our team is excited to celebrate California Natural Color’s 30th anniversary at SupplySide West,” said Dana Osborn, Marketing Manager of California Natural Color. “Our team strives to innovate and optimize natural solutions for the industry. Today, our extensive portfolio of natural colors is here to help manufacturers deliver all the bold and beautiful formats consumers are craving, including gummy supplements.”
According to a recent Mintel report, in 2023, 47% of vitamin, mineral and supplement takers preferred gummy formats, surpassing soft gels, chewable tablets, liquids and powders.1 “Gummy formats continue to grow in popularity and our products can help manufacturers create products that are visually appealing and meet consumers’ demand for clean, transparent labels,” added Osborn.
Beyond dietary supplement manufacturers, food and beverage brands will also be able to see the difference natural colors can make in their products. As a growing market, worth $14.2 billion and growing 8.3% from 2023 to 2024,2 there’s an opportunity to appeal to consumers with non-chocolate confectioneries, such as clean label, naturally colored gummies.
“We are always innovating our color solutions to meet the latest industry challenges,” said Cori Fujimoto, Color Technology Manager of California Natural Color. “Through our proprietary drying technology, we can create a unique crystal that provides an exceptionally high color concentration—up to five times more concentrated than our competitors’ spray dried and liquid colors. Plus, our crystal colors do not require refrigeration, and offer reduced freight and storage requirements, with energy savings. These benefits make our crystal colors an ideal alternative to traditional coloring methods and are just what today’s consumer is seeking as a natural offering.”
In addition to the latest crystal colors, California Natural Color will be showcasing its grape seed extract ingredients, ActiVin™ & MegaNatural BP®, at SSW. These grape seed extracts are ideal for use in supplements and can help maintain healthy blood pressure, offering improved bioavailability and greater absorption compared to other commodity grape seed extracts in the market.
Whether interested in creating a new natural product concept, switching from synthetic to natural colors, or looking to formulate with industry-leading grape seed extract, California Natural Color’s SSW booth #4765 is a must-stop where visitors can meet with experts who can mix and blend different natural colors to achieve just the right consumer-appealing, clean label shade, allowing for true brand differentiation.
Visit the California Natural Color team at booth #4765, or the website at www.californianaturalcolor.com.
In celebration of California Natural Color’s 30th anniversary, read about the company’s history at https://www.californianaturalcolor.com/our-story/
About California Natural Color
California Natural Color is a supplier of premium grape juice concentrates, natural colors and grape seed extract. Our proprietary crystal color technology has revolutionized the natural color industry, offering unique product solutions for developers in the food, beverage, pet food and nutraceutical sectors. With up to a five-year shelf life and exceptionally high color concentration, our unique crystal color solutions offer superior stability and enable a clean label with zero calories in use. Our commitment to quality, product innovation and customer solutions has established us as a leader in the industry.
Media Contact:
Carrie Livingston, VP of Media Relations, ColinKurtis Advertising, carrie@colinkurtis.com, 815-519-8302
Sources:
1 Mintel, Vitamins, Minerals & Supplements – US – 2023
2 Mintel, Non-Chocolate Confections – US – 2024
