Symrise celebrates 150 shades of innovation with the milestone sun protection

The business with sun care products is developing rapidly and many suppliers put products the
market. From the first patent for a UV filter in 1938 until today, these factors have both driven product
innovation and fulfilled consumer demands. Thanks to its more than 70 years of experience, Symrise
has developed an in-depth understanding of the sun’s effects on skin. Originally focused on ultraviolet radiation defense, today light protection extends beyond “beach products.” The Cosmetic Ingredients Division of Symrise offers a broad portfolio of ingredients for protection from UVA and UVB to infra-red and also visible and blue light.
“Innovation forms the cornerstone of our industry. It is driving us to develop cutting-edge sun care
products and functional ingredients that protect and nourish the skin. By embracing innovation, we
stay ahead of the curve and strive to fulfill the evolving needs of our customers,” says Timothy Kenny,
Global President Cosmetic Ingredients at Symrise.
Symrise celebrates 150 shades of innovation with the milestone sun protection. This summer, Symrise puts sun protection in the focus as second topic in its innovation-focused campaign “150 shades of innovation”. The campaign looks at the history of sun care and highlights the company’s industry-shaping innovations, products, and ingredients as well as the differences in global customer demands and use.
For instance, the choice of UV filters is increasingly reducing due to regulatory provisions or consumer
wishes regarding product properties and ingredients. This makes the development of sunscreens with
a high sun protection factor (SPF) continuously more complex. Functional Performance Booster (FPB)
therefore play a key role in the development of sunscreen formulations to achieve a high sun
protection factor also under these conditions.
“Our award-winning product SymEffect Sun demonstrates impressively our profound understanding
of the needs in the development of modern sunscreens. With its unique natural-based 360° approach,
it can effectively enhance the efficiency of the used UV-filters, improve the water resistance and
formulation stability, and exerts a beneficial impact on the skin feel of the emulsions. Based on
responsibly sourced raw materials, it forms the next step towards a higher degree of sustainability and
naturalness in sun protection cosmetics,” says Ev Suess, Global Head Business Unit Sun Protection,
Functionals & Colors, Cosmetic Ingredients.
While providing the best possible protection will always continue as the central goal for suncare
offerings, Symrise also recognizes that consumers are increasingly demanding more from the products
they use. Their regional application laboratories support customers worldwide in the formulation of
sun care products that meet the regional consumer needs.
The campaign will underscore this interplay between cross-category capabilities and regional
application laboratories within Cosmetic Ingredients. It will also consider Symrise’s accumulated
knowledge in the sun care space. Together, this will continue to position the company as one of the
leading and most innovative players in sun protection.

www.symrise.com