Hair loss affects an astounding percentage of the population: 85% of men and 33% of women will experience it at some point in their lives. For many, this issue is not just physical but emotional, impacting self-esteem and confidence. Today’s consumers are seeking effective, science-backed solutions to maintain hair health and appearance, creating a significant market demand for innovative products like HairCycle+.
Recognizing the growing demand for advanced hair wellness solutions, European-based TOSLA Nutricosmetics has unveiled clinical results for its latest innovation. Over a 24-week double-blind, placebo-controlled study with 89 participants, HairCycle+ demonstrated a 10% higher hair density retention compared to the placebo group, as well as visible improvements in new hair growth, thickness, and shine.
As the boundaries between skincare and haircare continue to merge, TOSLA sees this as a natural evolution of its expertise. As Uroš Gotar, CIO of TOSLA Nutricosmetics, explains: “TOSLA has built a strong reputation in skincare, but extending our expertise to hair was a natural progression—especially as the two categories are increasingly intertwined. With the rising demand for ingestible beauty solutions, HairCycle+ represents our commitment to innovation, offering a science-backed formula that supports hair health from within.“
Empowering brands with an opportunity
While topical products have long been essential in maintaining hair health and appearance, HairCycle+ is not meant to replace them—it’s designed to work hand in hand with them. Topicals focus on surface-level care, while HairCycle+ targets the root causes of hair issues from the inside out. Together, they offer a comprehensive, inside-out approach that enhances both immediate results and long-term hair health.
This sugar-free formula presents an opportunity for hair care brands looking to stay ahead of trends by offering consumers a science-backed solution that delivers visible, measurable results. Its innovative approach enables brands to expand their portfolios into the ingestible beauty market, offering a 360-degree approach to hair wellness that addresses both internal and external factors for optimal results.
Be among the first to experience it firsthand at COSMOPROF Bologna and book your personal tasting session here: https://lnkd.in/eWTfSv_T
Go to HairCycle+
