SupplySide West and Food ingredients North America, presented by Title Sponsor KSM-66 Ashwagandha, the foremost showcase for the health and nutrition industries, convenes 19,000 registered attendees and more than 1,500 exhibitors from over 80 countries from around the world to explore the forefront of innovative ingredients and solutions entering the market.
Connecting buyers and suppliers from throughout the dietary supplement, food, beverage, personal care, pet and sports nutrition sectors, SupplySide West provides the ultimate platform to discover advanced ingredients and technologies, engage with prominent movers and shakers and gain insights into the trends shaping the future of the industry.
“As health and nutrition expands and consumers of all types grow increasingly conscious of their wellbeing, SupplySide West, now reimagined as SupplySide Global, remains the catalyst for the concept and creation of the next best products and trends, brought to life through an immersive experience that brings significant value to attendees from start to finish,” says Danica Cullins, Executive Vice President of Health and Nutrition at Informa Markets. “New show features and curated spaces including education sessions, lunch briefings and special features in a variety of booths engage attendees to leverage opportunities to connect with brands, manufacturers and other industry professionals on and off the expo floor, fostering an impactful environment where connections are made, and innovation is inspired.”
Trade experts and thought leaders presented more than 135 hours of education and insights addressing the future of the health and nutrition landscape and reflecting on the rapid changes across the industry. Most notably, education sessions discussed women’s health, biotic and microbiome commercial markets and functional ingredients, while executives from Olly, NSF International and Nuherbs Co., Nutrition Business Journal and SupplySide Journals explored supplement development.
“The caliber of education throughout the event continues to be exceptional, with a focus on timely and relevant topics, trends, regulations and solutions that span a multitude of topics,” shares Sandy Almendarez, Vice President of Content at SupplySide. “Sessions highlighting food and beverage science, regulatory compliance, supplement supply chain and formulation provide opportunities to connect and learn from the industry’s most established voices who are actively creating, testing and regulating the products that consumers know and trust.”
This year’s event introduced enhancements, elevating the attendee experience and strengthening industry engagement. The New Product Zone spotlighted the latest product developments, drawing attention to emerging trends and innovative solutions such as plant-based supplements and diverse usage of probiotics, while the Sustainable Packaging Zone highlighted 14 unique solutions in material advancements and eco-friendly package design, underscoring the industry’s commitment to environmental responsibility. The event welcomed several companies to the New Exhibitor Zone including ARM & HAMMER, Nexus Laboratori s.r.l. and PREMIUM GOODS.
The SupplySide Networking Hub facilitated connections, providing a dynamic space for professionals to meet and converse. Adding to the vibrant atmosphere, the Diwali celebration brought together attendees in observance of the Festival of Lights, alongside other activations including the Expo Hall Putt Putt, Zen Den and Bark Park with adoptable puppies offering mindful moments to engage, connect and recharge.
The newly reimagined event SupplySide Connect New Jersey returns to Meadowlands Exhibition Center April 8-9, 2025, and SupplySide Global will return to the Mandalay Bay Convention Center in Las Vegas October 27-30, 2025.
In the following text, read about the products presented at SupplySide West 2024 by our partners and collaborators.
Euromed
At SupplySide West 2024, Euromed showcased its extended range of Mediterranean fruit and vegetable extracts aimed at supporting healthy aging and wellbeing. Euromed also unveiled results from groundbreaking clinical trials highlighting the diverse benefits of its botanical extracts for skin health, cardiovascular function, immunity, joint and muscle health, and the microbiome. One notable example, perFix™, a new extract from persimmon, demonstrated significant weight management benefits, potentially interfering naturally with fat absorption.
perFix™, the latest ingredient in Euromed’s line of premium Mediterranean fruit and vegetable extracts, was the focus of a recent clinical trial suggesting its potential for promoting healthy body composition and targeting areas such as abdominal fat, showing promise for weight management supplements. The company’s pomegranate extract, Pomanox®, also featured prominently at the event, with over 15 years of R&D backing it and multiple studies relating to beauty from within, healthy aging, and weight management. Additionally, Euromed presented its Earth Harmony Organic Extracts®, certified organic botanicals reflecting the company’s commitment to quality and sustainability.
Andrea Zangara, Head of Scientific Marketing and Medical Affairs at Euromed, commented, “As the global nutraceutical market grows, our products offer proven efficacy backed by robust research, meeting demand for reliable, health-supporting botanicals. Our branded ingredients are backed by sound scientific evidence that demonstrates not only their efficacy but also the proprietary nature of our extraction methods and compositions. We were particularly proud to present our new product perFix™ to the SupplySide West audience and highlight its promising potential for weight management applications.”
Website: https://euromedgroup.com/
LinkedIn: https://www.linkedin.com/company/euromedsa/
GC Rieber VivoMega
GC Rieber VivoMega debuted its new algal EPA + DHA omega-3 concentrate at SupplySide West for the first time.
The EPA and DHA combination is Vegan certified and non-GMO with superior triglyceride content (90%), bioavailability, purity, and sensory profiles. Its SuperLight™ proprietary processing technology is designed exclusively for algal oil, allowing for gentle, non-invasive processing with superior oxidation protection. This results in a product with exceptional quality parameters and optimal resource utilization with little to zero waste.
VivoMega™ Algae Oils also exceed all recognized quality standards of GOED and IFOS 5 Star on oxidation and environmental parameters. In addition, VivoMega™ Algae Oils fully aligns with the EU Green Deal initiatives and the UN Global Compact guidelines.
Visit www.VivoMega.com to learn more about the company’s commitment to the industry through sustainable and traceable initiatives and innovative technologies that enable it to provide world-class oxidation parameters.
Website: https://vivomega.com/
LinkedIn: www.linkedin.com/company/vivomega-com/
Gencor
Gencor featured the newest addition to its arsenal of sports nutrition ingredients by Gnosis, LANDKIND® Pure Salidroside. Rhodiola (rosea or crenulata) is well-known for its impact on performance energy levels. It has been a botanical used in natural products for centuries, with salidroside, Rhodiola’s most studied bioactive, playing an essential role in its efficacy. Due to its increasing demand, Rhodiola species are threatened by overharvesting. They were added to the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) list to ensure sustainable harvest and trade.
LANDKIND® is crafted through an innovative fermentation process that bypasses the need to harvest the endangered Rhodiola species. Through the fermentation process, LANDKIND® Pure Salidroside offers a sustainable source of Rhodiola with consistent purity, all while being inherently CITES compliant. LANDKIND® is the first and only ingredient, and a clinical study demonstrating its effectiveness in enhancing oxygen uptake during exercise at 60mg/day.
The company will also unveil its soon-to-be-published clinical data on Levagen®+ for women’s health and host a sports nutrition giveaway.
Contact us to inquire about our sports nutrition portfolio, and we’ll send you a prize! Visit https://www.gencorpacific.com/ to learn more about our latest clinical studies for men’s and women’s health.
Website: https://www.gencorpacific.com/
LinkedIn: www.linkedin.com/company/gencor-pacific/
Gelita
GELITA, a pioneer in collagen science and associated applications, was once again proud to sponsor the Collagen Category at SupplySide West this year. In its third consecutive year as a sponsor, GELITA hosted educational sessions on active nutrition and supplement delivery systems, updating audiences on the latest regulatory, scientific, and market landscapes and exploring the impact of technology and demographics.
Attendees had the chance to explore GELITA’s innovations, including Bioactive Collagen Peptides (BCP®) with scientifically proven benefits for beauty from within, sports nutrition, and healthy aging. GELITA also showcased its newly rebranded softgel specialty portfolio of gelatins, featuring timed fill release for fast (RAPISOL®) and delayed release (DELASOL®), enhanced stability (RXL® range), and leak reduction (EASYSEAL®).
“We were delighted to be the official Collagen Category sponsor at SupplySide West again this year,” said Jessica Pföhler, Global Marketing at GELITA. “Engaging with customers face-to-face was invaluable, as we enjoy the challenge of discussions on how our products can meet the most demanding development needs.”
Website: http://www.GELITA.com
LinkedIn: https://www.linkedin.com/company/gelita/
Kemin
Kemin Human Nutrition and Health showcased its portfolio of functional ingredients that deliver a wide range of science-backed health solutions. Covering everything from the role of Kemin ingredients in digestive aging™ and digestive stress™, to their use in the expanding field of women’s health and their impact on children’s health, Kemin offered proven solutions ideal for various dietary nutrition products, including functional beverages, food, and supplements.
“The Kemin team was excited to be a part of this year’s SupplySide West show,” said Josh Swalla, Global Marketing Director, Kemin Human Nutrition and Health. “We looked forward to meeting with attendees at the show, where we highlighted recent developments and demonstrated how our science-backed solutions can inspire brands to create a new generation of health and wellness products to support healthier lives.”
Kemin highlighted its health-forward ingredients, including:
FloraGLO and OPTISHARP – Kemin offered a portfolio of superior, sustainable carotenoid solutions, with FloraGLO at its core, proven in numerous studies to support vision, cognition, and skin health.
Kemin experts were available to discuss the recent L-ZIP clinical trial, funded by the National Institutes of Health’s prestigious National Eye Institute, which showed that supplementing pregnant mothers with both FloraGLO and OPTISHARP improved carotenoid status in both mothers and babies and demonstrated improvement in infants’ eye development. This provided compelling evidence that lutein and zeaxanthin should be considered essential care for pregnant mothers.
Additionally, Kemin shared new topline results from the first clinical trial studying FloraGLO in healthy pre-teens and teenagers consuming a Western diet. The recent LuTEEN trial demonstrated efficacy in both the eye and brain with only five milligrams of FloraGLO in a commercial sugar-free gummy.
ButiShield™ – An encapsulated form of calcium butyrate, which provides controlled release of butyric acid to support gut health, digestive aging, and digestive stress.
SSW visitors were able to learn more about the power of digestive adaptogens and how they may help build resilience to stressors that affect the digestive system. Kemin assisted customers in determining the optimal dosage of butyric acid based on the fiber gap of their products.
BetaVia™ – This algae-sourced, postbiotic beta-glucan helps prime key immune cells, shapes the microbiome, and protects intestinal barrier integrity to support digestive aging and digestive stress.
DailyZz™ – Kemin’s natural, proprietary botanical blend, rich in polyphenols, is clinically shown to promote post-sleep brain benefits, including improved mental speed and focus, decision making, and visual recall.
Website: https://www.kemin.com
LinkedIn: https://www.linkedin.com/company/kemin-industries
Probi
Probi launched a clinically-supported probiotic solution for metabolic health at SupplySide West 2024.
With 88 percent of U.S. adults being metabolically unhealthy and over 1.9 billion adults classified as overweight worldwide, the need for effective metabolic health solutions was acute. To address one of the most critical health issues of our time, Probi unveiled a new product concept.
Metabolic health, cardiovascular support, and weight management were key areas addressed by Metabolic Health by Probi®, the latest innovation from Probi, showcased at SupplySide West 2024 during October 28–31.
“Our aim is to help people take control of their microbiome, their gut, and live better for longer. With this product, we specifically want to support metabolic well-being. With cardiovascular disease and type 2 diabetes being the top two causes of death globally, the need couldn’t be more urgent,” said Anita Johansen, CEO of Probi.
Metabolic Health by Probi® is a new probiotic concept that targets the key markers of metabolic syndrome, a condition linked to higher risks of cardiovascular disease and diabetes. By combining two proprietary probiotic strains, Lactiplantibacillus plantarum 299v (LP299V®) and Lacticaseibacillus paracasei 8700:2 (L. Paracasei 8700:2®), this new solution provided scientifically backed support for cardiovascular health, weight management, and blood pressure regulation while promoting overall gut function.
Backed by robust clinical evidence, Metabolic Health by Probi® is poised to make a significant impact on the global dietary supplement market by offering brands a flexible solution to meet their consumers’ demands.
Website: https://www.probi.com/
LinkedIn: https://www.linkedin.com/company/probi-ab/
TriNutra®
At SupplySide West, TriNutra® shared the published data on the potential of ThymoQuin®, its patented, UPS-grade, extra virgin black seed oil to support healthy cortisol levels.
Consumer interest in managing cortisol levels is on the rise, especially with the aid of dietary supplements. The search for cortisol-lowering supplements on Google surged by 250% in 2024, and the search term ‘what supplements lower cortisol’ saw a 200% increase. Consumers are increasingly aware of the impact of cortisol levels on various aspects of health, such as mood, stress, immune function, glucose levels, inflammation, and weight management.
TriNutra’s published clinical trials demonstrate ThymoQuin’s ability to reduce cortisol levels. A human clinical study found that 500mg/day of ThymoQuin® led to a significant decrease in cortisol levels over four weeks. Volunteers experienced a 44% reduction in cortisol levels, reported a more positive mood (+11%), and a 62% decrease in Upper Respiratory Tract Complaints, indicating improved resilience and well-being, compared to the placebo. This study was further supported by two additional human clinical studies, which showed that ThymoQuin®, when combined with Astaxanthin or Omega-3s, produced even better results in managing cortisol levels.
This research underscores the remarkable impact ThymoQuin can have on supporting healthy cortisol levels, a crucial need that consumers are actively seeking.
TriNutra also highlighted the approval of six structure-function claims from Health Canada, which allows finished product manufacturers to make specific recommendations based on the published scientific data as an oral supplement. The following approved claims are:
1. Help support healthy liver function*
2. Help support cardiovascular health*
3. Help support healthy glucose levels*
4. Help support stress relief*
5. Help moderate general feelings of stress*
6. Help support healthy gut microbiota*
Visit Trinutra.com to learn more about ThymoQuin’s clinical research and its applications for beauty, hair, and scalp (B’utyQuin®), and oral health (ThymoQuin-OCare®), or email service@trinutra.com to request a free sample.
Website: www.trinutra.com
LinkedIn: www.linkedin.com/company/trinutra/
Unibar Corporation
Latest Dry Eye Science
According to the American Academy of Ophthalmology, over 340 million people worldwide have dry eye disease (DED)1. Its occurrence varies widely around the world, ranging from 5 to 34% prevalence depending on the region2. DED is often used as an umbrella term referencing reduced quality or quantity of tears due to complex ocular surface inflammatory disease3. Symptoms include burning, itching, blurred vision, light sensitivity, and visual strain3,4. Factors such as age, gender, contacts, dust, and screen time can exacerbate the symptoms3. Poor diet lacking antioxidants and vitamins is often an overlooked cause4.
On a mission to help improve eye health globally, Unibar Corporation featured the latest dry eye science behind its award-winning eye health ingredient, CapsiClear®, at SupplySide West. A recent seven-week published study showed that oral supplementation of CapsiClear Capsanthin resulted in a statistically significant:
Decrease in corneal inflammation2
Increase in tear break-up time2
Alleviation of dry eye symptoms2
CapsiClear Capsanthin supplementation also increased serum antioxidant levels and inhibited the expression of inflammatory cytokines, such as TNF-α, IL-2, IL-4, IL-6, and pro-inflammatory mediators2.
Farm to Finish Lutein Sustainability Initiative
Wildfires, extreme weather, and other climate changes catapulted sustainability discussions to the forefront for many brands at the tradeshow this year.
As climate change intensifies pressure on water resources and negatively impacts soil fertility, crop yields, and the nutrient composition of extracted ingredients, the natural products community will need to identify and implement unique sustainability solutions.
As a leading supplier of premium-quality, clinically studied eye health ingredients, Unibar also highlighted and shared its unique Farm to Finish sustainability efforts for UniGold™, a GRAS-affirmed lutein extract for eye health, at SupplySide West.
Native to Africa, South America, and Asia, marigolds (the key source of lutein) have a rich cultural significance dating back to the 16th century. Recognizing their scientifically validated benefits for eye, skin, and brain health, Unibar and its partners use sustainable, regenerative farming practices to harvest marigolds in regions local to marigold flowers—India and Africa.
From using high-quality seeds to nurturing the soil without the use of chemical insecticides, Unibar is committed to prioritizing improved soil health, reducing water usage, paying fair wages to farmers, and reducing its carbon footprint when cultivating marigolds for its proprietary Lutein extract, UniGold.
Unibar also offers free lutein, lutein esters, zeaxanthin, and meso-zeaxanthin. Unibar’s complete portfolio of lutein and zeaxanthin ingredients is backed by Farm to Finish sustainability.
Anti-aging Eye Serum with Bellaneo
Stress, anxiety, and lack of quality sleep continue to dominate as some of the leading health conditions among consumers. The cumulative effect of these conditions can have a significant impact on aging and skin health. In fact, there is a rise in TikTok video views and Google searches around the topic of “undereye creases,” making eye health serums one of the fastest-growing subsegments of skincare5.
For health and wellness brands looking to enter this market or supercharge their growth, Unibar launched Bellaneo, a clinically studied capsanthin extract for skin health. This extract has been shown to support skin elasticity, provide antioxidant protection, and hydrate the skin6. Unibar showcased its latest innovation, Bellaneo, in the form of an anti-aging eye serum and gave away samples to SupplySide West attendees.
To learn more and request data sheets on CapsiClear®, UniGold™, and Bellaneo, contact Unibar at contact@unibarcorp.com or visit https://unibarcorp.com/.
References available upon request.
Website: https://unibarcorp.com/
LinkedIn: https://www.linkedin.com/company/unibar-corporation/
Vantage Nutrition
At Supply Side West 2024, Vantage Nutrition (an ACG group company) launched VitaCholine® in liquid capsules at a much higher concentration than had been previously achieved. VitaCholine® is the world’s leading brand of choline and an essential nutrient that has been clinically studied to show improvements in neuromotor function and brain health. Choline also plays a critical role in fetal brain development, passing from mother to child in utero. It is a component of the primary neurotransmitter acetylcholine, helping the brain send messages to the muscles, and contributes to the production and maintenance of nitric oxide, which assists in improving blood flow. Choline is considered an essential nutrient for liver health, aiding in the transport of lipids out of the liver. Additionally, it improves visuomotor performance, optimizing reaction time and nervous system function.
The patent-pending transparent liquid capsule solution, developed by Vantage Nutrition in Chadds Ford, PA, allowed brands to offer a unique, visually appealing dose form, which is clean label and ranges from 275 mg to 550 mg of free choline in a single capsule serving.
The VitaCholine® liquid capsules underwent stability testing under Zone IVb conditions, the harshest stability zone for pharmaceuticals, which subjects the product to extreme humidity and high temperature requirements. The liquid-filled capsules utilized capsule banding, a thin, liquid strip of gelatin or HPMC to seal the joint between the body and cap of a locked capsule. This method provided several benefits, including superior leak prevention, strengthening of the capsule, and extended product shelf life and formula potency.
Michael F. Smith, Formulation Manager at Vantage Nutrition, said, “We were delighted to launch the new VitaCholine® liquid capsules in a unique liquid fill dosage form based on a novel, patent-pending process that utilizes a DES (Deep Eutectic Solvent System), allowing for an increased level of free choline. This unique aqueous process enables us to deliver higher levels of free choline than previously possible.”
Rafael Costa, Vice President, added, “Vantage Nutrition’s vertically integrated approach allows us comprehensive oversight of the customer experience, offering full turnkey solutions from concept to commercialization of finished packaged goods. This approach helps customers bring products to market faster and reduces lead time. We were excited to launch this new formulation of VitaCholine® at these achieved concentrations, quickly providing customers with the solutions they need.”
Website: https://vantage-nutrition.com/
LinkedIn: https://www.linkedin.com/company/vantage-nutrition/
