As approximately 80% of individuals globally fall short of the recommended EPA and DHA omega-3 intake, GOED is dedicated to improving this statistic by rallying its members, communications partners and the public to shine a spotlight on these important nutrients.
GOED has compiled valuable resources about the crucial role of EPA and DHA omega-3s in heart, brain, eye, and prenatal health. Explore the free consumer communications toolkit with downloadable graphics and content at GlobalOmega3Day.com.
Last year, thanks to the industry’s efforts in promoting Global Omega-3 Day, consumer search interest in omega-3s reached its highest point in any month since 2004. See all the great messages seen around the world last year here.
Be a part of the celebration this year. Here is how you can participate:
Social Media Engagement: Share information about EPA and DHA omega-3s through your social media channels. Utilize the key messages provided in GOED’s toolkit, along with sample social media posts and graphics, to inspire and educate your audience.
Events and Webinars: Host an influencer or consumer-focused event. This could range from a lunch-and-learn session with physicians or pharmacists, an in-store event with a major retailer, to a webinar tailored for your customers.
Media Outreach: Pitch your local media to promote Global Omega-3 Day and emphasize the significance of EPA and DHA omega-3s. Collaborate with a company spokesperson, engage a local influencer, or offer a GOED expert for interviews to maximize media coverage.
Consumer Discounts: Brands are encouraged to offer a limited-time discount/deal on their products for Global Omega-3 Day with the discount code OMEGA3DAY.
Contests and Giveaways: Consider hosting a contest or giveaway for consumers by encouraging participants to share their plans for increasing omega-3 intake and using the hashtag #GlobalOmega3Day.
For more information and to access the toolkit, please visit GlobalOmega3Day.com.