Botanical expert MartinBauer has brought together the capabilities of MartinBauer, Finzelberg and MB Med under a single Nutraceutical Unit. The new unit will act as a unified partner for companies seeking credible, science-driven botanical solutions while simplifying how brands access and develop nutraceuticals.
Instead of navigating multiple suppliers, product lines and scientific resources, customers can now work through one coordinated interface that connects raw material expertise, advanced extraction, clinical substantiation and market-ready ingredient development. The goal is straightforward: to make it easier for companies to bring effective, evidence-based botanical products to consumers everywhere.
“The new nutraceutical unit acts as a single gateway to the world of botanicals, and was formed to raise the bar for quality, credibility and collaboration in the nutraceutical industry,” said Anina Krey, Global Director of the Nutraceutical Unit.
“By consolidating production, supply and logistics across major regions, we can improve capability and speed to market. In addition, harmonised planning shortens lead times, regional manufacturing hubs offer flexible capacity, and vertical integration gives customers a predictable supply – even when market conditions are unstable. The result is a more connected, more resilient pathway from concept to finished product,” she said.
The launch also sets the foundation for long-term growth at MartinBauer. In the coming years, the unit will expand its capabilities in functional foods, supplements, personalised nutrition and precision formulations, while strengthening its presence in North America and Asia-Pacific. Investments in sustainability, advanced research platforms and product-development support will assist customers in co-creating concepts backed by scientific dossiers and regulatory documentation.
At its core, the unit offers a comprehensive portfolio that spans clinically supported branded ingredients, high-performance signature extracts and a broad botanical range informed by more than 250 years of expertise. Each component reflects a commitment to scientific rigour, natural efficacy and responsible sourcing.
By bringing research, formulation expertise and analytical precision together under one roof, the new Nutraceutical Unit at MartinBauer gives brands a clear, dependable route to innovation. Customers gain a single partner capable of supporting every stage of development, from early product ideation to global launch, with the speed, transparency and stability required by a rapidly evolving market.
For more information, visit www.martin-bauer-nutraceuticals.com
