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¡Hola Barcelona!: Vitafoods Europe Announces Farewell to Geneva with Relocation for 2025

The development marks an exciting new future for the brand, with more opportunities for visitors and exhibitors at the world’s nutraceutical event.

 

Informa Markets has announced that Vitafoods Europe, the world’s nutraceutical event, will move to its new home of Barcelona in 2025. After 26 hugely successful years in Geneva, the decision comes after extensive visitor and exhibitor feedback, as well as exciting growth plans for the much-loved brand. With the global nutraceuticals market expected to grow at a significant CAGR of 9.3% by 2030,[1] the move will allow the event to grow in line with market potential, welcoming more visitors and exhibitors and creating more business opportunities for companies that attend. Vitafoods Europe 2025 will be held on 20-22 May 2025 at Fira Barcelona, with more details on event features, content and sponsors to be announced next year.

Speaking on the move, Natasha Berrow, Executive Vice President – Food, at Informa Markets, said, “After over two and a half incredible decades in Geneva, we’re excited to announce that Barcelona will be the home of Vitafoods Europe from 2025. From humble beginnings in 1997 with just 100 exhibitors and a 2,500m2 show floor, Vitafoods Europe now welcomes tens of thousands of visitors every year to connect, learn and be inspired. The move is the result of the amazing growth we’ve had over the decades, and our new home will allow the event – and the companies that visit or exhibit – to continue to grow in line with the fast-paced nutraceutical market.”

A new chapter

Defined by more than just its location, Vitafoods Europe prides itself on being at the centre of the nutraceutical community. Its new home in Barcelona is ideal for facilitating the growth of the event and the wider nutraceutical community. Firstly, Spain is both a key test market for new nutraceutical product launches[2] and one of the top 5 countries in the European nutraceuticals market, which collectively make up 66% of the market.[3] Plus, the city’s accessibility was also a crucial selection factor due to the provision of more direct flights, accommodation options and streamlined logistics within the EU. Barcelona has approximately 40,000 available hotel rooms[4] and nearly 3,000 flights departing from its airport weekly, connecting to almost 200 airports worldwide, including those in North America, South America, Asia and Africa. And the city’s lively culture, attractions and food and drink make it an attractive destination, enhancing the Vitafoods Europe experience. Together, these factors will make it even easier for companies to attend Vitafoods Europe 2025 and explore new business opportunities.

 

Berrow further comments on the announcement: “Our goal, as always, is to serve the needs of the nutraceutical community, both now and for years to come. So, as the industry evolves, so too does Vitafoods Europe. Barcelona has been selected as our new home after extensive research and listening to both our exhibitors and visitors, carefully considering what matters most to them. What’s more, Barcelona is not only a key European market for nutraceuticals, but it also has the right mix of vibrant architecture, culture and atmosphere to match the vivacious spirit of our community. And thanks to the robust infrastructure offered by both the city and the venue, Fira Barcelona, this is just the next step in a long and exciting future for Vitafoods Europe.”

She adds, “We would of course like to thank the Geneva Palexpo team for a wonderful 26 years. We’re excited to bring our best-ever Vitafoods Europe yet to Geneva in 2024, before welcoming in the next chapter with our much-loved community in Barcelona in May 2025.”

 

www.vitafoods.eu.com

References:

1 Grand View Research, ‘Nutraceuticals Market Report’, 2023

2 Frost & Sullivan, ‘Global Nutraceutical Industry: Investing in Healthy Living’, 2011

3 Grand View Research, ‘Nutraceuticals Market Report’, 2023

4 Statistica, ‘Hotel capacity in Barcelona 1990-2022’, 2023

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