Key Themes and Developments
1. Multifunctional and Holistic Health Solutions
The top trend was the development of products that addressed multiple health conditions simultaneously. For instance, DSM-Firmenich introduced Humiome® B2, a ‘biotic’ vitamin B2 to support gut and immunity well-being through targeted microbiome delivery.
B2Biotic combines Humiome® B2, the first colonic-delivered vitamin, with Humiome® LRh GG, the world’s most studied probiotic. It enhances probiotic colonisation, restores intestinal balance disrupted by antibiotics, reduces side effects, and supports a healthy intestinal barrier.
2. Biotics and Gut Health
Gut health remained in focus with products such as NutriLeads‘ Benicaros®, a precision prebiotic for gut and immune health improvement. Benicaros is a plant-based, low-dose, precision prebiotic ingredient, upcycled from carrots, which at a daily serving size of as low as 300 mg trains innate immune cells to respond faster, smarter and stronger, whilst robustly and consistently stimulating beneficial gut bacteria, in every type of gut microbiome ecosystem. BPL1™ postbiotic is backed by ADM’s gold-standard human clinical trial.
3. Women’s Health
The conference included a Special Women’s Health Showcase, with discussions centred on themes such as hormonal balance, fertility, and maternal health. Products such as Givaudan’s Pacran, a cranberry-based active ingredient for urinary tract health. Pacran™ is a unique 100% natural blend of whole cranberry ingredients, standardised and optimised for urinary tract health.
Kerry’s Caronositol Fertility, targeting hormonal and metabolic balance, were showcased. Caronositol Fertility® is a patented combination of Myo-inositol and D-Chiro inositol (3.6:1 ratio) studied for its role in fertility in women with fertility challenges related to Polycystic ovary syndrome (PCOS).
4. Healthy Ageing
With a world population ageing, healthy ageing products took centre stage. Monteloeder’s MindRevive® addressed cognitive function. Mindrevive® is a proprietary blend of sage and Japanese pagoda tree extracts designed to support cognitive performance and mental clarity. It helps promote neurotransmitter balance and provides antioxidant support.
5. Sustainability
There was pressure on sustainable practice with Zooca introducing Calanus Oil, a sustainable form of omega-3s. Sustainably harvested and refined in eco-friendly, gentle refinery, right here on our doorstep in Tromsø, Calanus finmarchicus is one of the Norwegian Sea’s largest renewable resources.
Vitafoods Europe Innovation Awards 2025
The inaugural Innovation Awards celebrated excellence in a variety of categories:
Finalists:
Sports Nutrition and Active Lifestyle Ingredient:
Pharmanager Ingredients: RhodioZen
Synbio tech: Lactiplantibacillus plantarum TWK10® – WINNER!
Arjuna: Natural’s Okravive
Immune and Gut Health Ingredient:
NutriLeads BV: Benicaros®
Finzelberg: 360GUT
ADM: Heat-treated ES1 Postbiotic – WINNER!
Cognitive and Emotional Health Ingredient:
ADM: Lactobacillus gasseri CP2305
Morinaga Milk: B. breve MCC1274 – WINNER!
Monteloeder by Suannutra: RelaxPLX®
Netkium Pharma: Vanizem®
Healthy Ageing Ingredient:
Nutriearth: N-utra
Monteloeder by Suannutra: MindRevive®
Givaudan: Lifenol – WINNER!
Most Innovative Consumer-ready Nutraceutical Finished Product:
PharmExtracta S.p.A.: Crispact® Capsules – WINNER!
Ourvita: Probiotic Baby Oil – WINNER!
Most Innovative Industry Partnership:
Hofseth BioCare ASA: OmeGo®-OptiGel® DR
Icesupp: frozen nutritional supplementhttps://icesupp.com/ – WINNER!
TSI Group’s collaboration with TSI Bulk Hydration with FZZR™ Technology
Sustainability:
Zooca: Calanus Oil
Givaudan: Guarabest project
Nexira: Inaveahttps://www.nexira.com/brand/inavea/ – WINNER!
Laboratories Expanscience: TULSINITY® Bio
Outstanding Ingredient Innovations
Döhler: Introduced titanium dioxide alternatives, freeze-dried fruit extracts and compounds, and tailored granulates for better texture and bioavailability .
Norkem: Highlighted GOFOS, a plant-derived prebiotic fiber, and NiHPRO™, lactose-free whey protein substitute .
Givaudan: Highlighted botanicals for managing stress and mental performance with a new extract of inducing calmness on a low daily dosage .
Roquette: Highlighted PEARLITOL® ProTec and Nutra’V® Extra Dry capsules suitable for application with moisture-sensitive nutraceuticals .
Winners were announced at an exclusive reception on the show’s first evening.
New Features and Networking Opportunities
Vitafoods Europe 2025 had some additions to its agenda:
Nutraceutical Showcase Theatre: Hosted expert talks on the latest research and technologies.
Expanded Finished Products Area: Provided more opportunities for cooperation along the nutraceutical supply chain.
Networking Events: Hosted the Future of Nutrition Lunch and Learn, Women’s Networking Breakfast, and Coffee and Churros Networking Event.
Vitafoods Europe 2025 highlighted the sector’s focus on innovation, sustainability, and addressing the evolving health needs of consumers worldwide. The event served as a platform of critical significance in showcasing innovations that are set to shape the future of nutrition.
B2B Nutramedic&Cosmetics is a Media Partner of Vitafoods Europe
