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Ashwagandha and Men’s Health: A Natural Boost in a Supplement-Driven Age

In today's fast-paced world, men are increasingly recognizing the importance of maintaining good health, leading to a significant expansion in the global men's health supplements market. Ashwagandha, an ancient Ayurvedic herb, is gaining prominence due to its holistic benefits, including stress reduction, improved physical performance, enhanced testosterone levels, and sexual wellness.

KSM-66 Ashwagandha, a standardized extract, stands out as a comprehensive natural solution for addressing various challenges faced by men in the modern age.

In today’s fast-paced world, the emphasis on health and well-being has never been more critical. This is especially true for men, who, in recent years, have increasingly recognized the importance of maintaining good health. The men’s health market, particularly in the realm of supplements, reflects this growing consciousness.

According to the latest research, the Men’s Health Supplements Market sector is witnessing a significant expansion on a global scale. The global men’s health supplements market size was estimated to be USD 64.53 billion in 2023 and is expected to reach USD 188.0 billion by 2033 with a CAGR of 10.21 % during the forecast period 2023-20331. While synthetic and pharmaceutical solutions have their place, many men are leaning towards natural remedies due to higher safety and holistic benefits.

Ashwagandha: a prime example

Ashwagandha (Withania somnifera) root is an ancient medicinal herb renowned for its adaptogenic roperties. The root of ashwagandha Withania somnifera has been a staple botanical of Ayurveda for thousands of years, earning the name ‘the king of herbs.’ The name Ashwagandha is derived from Sanskrit and is a combination of the word Ashva meaning horse, and gandha meaning smell; the root has strong aroma that is described as “horse-like.” In Latin, the species name somnifera means “sleep inducer,” apparently alluding to the use of Ashwagandha as a sedative and as a nervine. Ashwagandha’s prominence in the men’s health sector is no accident. This ancient herb, used traditionally in Ayurvedic medicine, has found its way into modern health regimens due to its impressive range of benefits. Various studies demonstrating Ashwagandha’s benefits to reducing stress, improving stamina, and testosterone, and boosting strength, and libido have been conducted, verifying thousands of years of traditional usage.

Stress reduction:

Men often face societal pressures to be the “breadwinners” or “protectors”, roles that demand physical and mental well-being. Ashwagandha as an adaptogen has the ability to reduce stress and improve physical and mental well-being.

Research published in the Indian Journal of Psychological Medicine examined the effects of KSM-66 ashwagandha supplementation (600mg/day) for eight weeks and found remarkable results in the reduction of stress and subjective measures of stress – those in the KSM-66 group experienced a 28% reduction in cortisol levels. KSM-66 Ashwagandha root extract also produced a 44% reduction on the Perceived Stress Scale (PSS), and reduced depression, anxiety, and stress by more than 70% on the Depression Anxiety Stress Scale (DASS)2.

In another study published in Cureus, researchers examined the effect of KSM-66 Ashwagandha root extract supplementation (600mg/day) resulted in a 38% decrease in Perceived Stress Scale (PSS), 32% reduction in serum cortisol, and a 16% reduction in anxiety measured through Hamilton Anxiety Scale (HAM-A)3.

Physical performance:

Men tend to be more physically active and spend a lot of time working out or playing a sport. Whether it’s the athlete seeking better performance or the average man aiming for fitness, Ashwagandha aids in muscle growth and recovery, granting the strength to conquer physical challenges.

Research published in the Journal of the International Society of Sports Nutrition demonstrated that an 8-week supplementation with KSM-66 ashwagandha root extract (600mg total/day) improved muscle strength and size through resistance by increasing testosterone levels in the body by more than 15% and boosting strength by almost 75% in the upper body and 50% in the lower body. This study measured serum levels of creatine kinase, a protein specific to muscles that can be a muscle damage marker. KSM-66 ashwagandha root extract supplementation also reported a statistically significant decrease in exercise-induced muscle damage and a 3.5% decrease in the body5.

Three studies published in reputed journals demonstrated that KSM-66 Ashwagandha root extract has the ability to improve VO2 Max by 16% approximately.6-8

Testosterone enhancement:

For men grappling with declining testosterone levels, a concern intrinsically linked to stress and age, Ashwagandha brings hope by potentially elevating this crucial hormone, rejuvenating vitality.

A recently published study in Health Science Reports demonstrated a 16.65% increase in testosterone levels in men supplemented with KSM-66 Ashwagandha root extract for 8 weeks at a daily dose of 600mg/day9.

A 2013 double-blind, randomized, placebo-controlled clinical trial of 46 men with low sperm count published in The Journal of Evidence-Based Complementary & Alternative Medicine found that KSM-66 ashwagandha root supplementation increased the levels of testosterone by 17%10.

Another study published in the Journal of the International Society of Sports Nutrition found that the consumption of KSM-66 ashwagandha root extract (600mg/day) resulted in a 15% increase in the levels of testosterone5.

In the soon-to-be-published study, significant increases in levels of serum total and serum-free testosterone in male participants supplementing with KSM-66 Ashwagandha extract11.

Enhancing sexual wellness:

Ashwagandha root extract has been shown to improve sexual desire, libido, and testosterone levels in men – all of which speak to the multi-factorial benefits the Ayurvedic wonder herb offers men. Additional insights into how KSM-66 Ashwagandha root extract supports men’s sexual health and fertility can be found in a landmark 2013 study appearing in Evidence-Based Complementary and Alternative Medicine.

In a study involving 46 men aged 22-40 with low sperm counts, 225mg of KSM-66 Ashwagandha root extract was administered thrice daily for 12 weeks. The results highlighted significant improvements in male fertility: testosterone levels rose by 17%, semen volume by 53%, sperm concentration by 167%, luteinizing hormone by 34%, and sperm motility by 57%10.

A separate study on 50 healthy men over 8 weeks evaluated the effects of KSM-66 Ashwagandha on sexual wellness. Results indicated improvements in various sexual function scores, including a 3.6% rise in sexual fantasy, 14.3% in arousal, and 11.35% in seks drive9.

KSM-66 Ashwagandha

KSM-66 Ashwagandha is a branded, standardized, full-spectrum ashwagandha root extract, boasting the highest concentration among all major root-only extracts present in today’s market. The product’s development is a testament to 14 years of rigorous research and development. With a foundation built on a green chemistry platform, KSM-66 not only ensures vertical integration but also holds the highest number of quality certifications in its category. Moreover, its purity is uncompromised, as it is never adulterated with leaves. KSM-66 is palatable with superior organoleptic properties and a neutral taste.

Therefore, it is an excellent choice for use in a wide variety of formulations including food and beverages.


In the midst of an expanding global market for men’s health supplements, a shift towards holistic and natural solutions is evident. Ashwagandha, an ancient Ayurvedic herb, stands out as a testament to this change, showing promising results in enhancing male well-being. With an array of benefits including stress reduction, improved physical performance, testosterone enhancement, and a boost in sexual wellness, KSM-66 Ashwagandha is more than just a supplement; it’s a comprehensive solution to address the unique challenges faced by men today.

Ixoreal Biomed, the makers of KSM-66 Ashwagandha root extract are the industry leader in clinical trials investigating the effectiveness of ashwagandha with the most extensive set of research and clinical studies: 37 completed studies and 18 ongoing studies, focusing on a variety of conditions.

  • Stress and Anxiety: 6 studies reveal that KSM-66 Ashwagandha root extract reduces stress, anxiety, and cortisol levels in individuals dealing with stress.
  • Sleep: 4 studies demonstrate that KSM-66 Ashwagandha root extract improves sleep by aiding faster sleep onset, increasing sleep duration, and enhancing sleep quality.
  • Memory and Cognition: 4 studies demonstrate that KSM-66 Ashwagandha root extract enhances focus, concentration, general memory, attention, executive function, information processing speed, and task performance.
  • Men’s Health: 6 studies indicate that KSM-66 Ashwagandha root extract enhances testosterone levels, improves sperm count and quality, and boosts sexual desire in men.
  • Women’s Health: 5 studies reveal that KSM-66 Ashwagandha root extract boosts sexual desire, arousal, and orgasm in women and alleviates climacteric symptoms during the menopausal transition.
  • Physical Performance and Endurance:

4 studies demonstrate that KSM-66 Ashwagandha root extract improves muscle strength, size, muscle recovery, and cardiorespiratory endurance.

  • Weight Management: 1 study demonstrates that KSM-66 Ashwagandha root extract helps reduce stress-related food cravings and aids in weight management.
  • Thyroid Function Support: 3 studies show that KSM-66 Ashwagandha root extract helps maintain healthy thyroid levels.
  • Elderly Care: 2 completed studies highlight that KSM-66 Ashwagandha root extract increases mental alertness, improves sleep quality, and enhances physical and psychological well-being in elderly individuals.
  • Personal Care: 2 studies found that KSM-66 Ashwagandha root extract improves skin texture and hydration, reduces wrinkles and hyperpigmentation, boosts collagen production, enhances hair density, and reduces scalp irritation and hair fall.



2 Chandrasekhar, K., Kapoor, J., & Anishetty, S. (2012) Indian journal of psychological medicine, 34(3), 255–262.

3 Salve, J., Pate, S., Debnath, K., & Langade, D. (2019). Cureus, 11(12),e6466.

4 Choudhary, D., Bhattacharyya, S., & Joshi, K. (2017). Journal of evidence-based complementary & alternative medicine, 22(1), 96–106.

5 Wankhede, S., Langade, D., Joshi, K., Sinha, S. R., & Bhattacharyya, S. (2015). Journal of the International Society of Sports Nutrition, 12,43.

6 Verma N, Gupta SK, Patil S et al. (2023). F1000Research 2023, 12:335.

7 Tiwari, S., Gupta, S. K., & Pathak, A. K. (2021). Journal of Ethnopharmacology, 113929.

8 Choudhary, B., Shetty, A., & Langade, D. G. (2015). Ayu, 36(1), 63–68.

9 Chauhan, S., Srivastava, M. K., & Pathak, A. K. (2022). Health science reports, 5(4), e741.

10 Ambiye, V. R., Langade, D., Dongre, S., Aptikar, P., Kulkarni, M., & Dongre, A. (2013). Evidence-based complementary and alternative medicine : eCAM, 2013, 571420.

11 Under peer review study

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